Why is the Daily Iberian so biased against LSU in favor of UL?

Everytime I come home from Baton Rouge and pick up the Daily Iberian I get slightly angry. In the sports section LSU is always overshadowed by UL. If LSU won a football game the paper would read something similar to LSU barely wins; on the other hand if UL loses (which seems to always be the case) the paper would read: UL is almost  victorious!  Why does this happen? Can't UL fans be happy for LSU versus just being jealous?